KRAVE would like to congratulation Joan Smalls on being named the new global spokeswoman for Estee Lauder, a truly magnificent accomplishment for the Puerto Rican stunner and women of color.
From BlackBook.com “According to Estée Lauder Senior Vice President and creative director Aerin Lauder, selecting Smalls to represent the brand was an obvious choice: “She’s confident, happy, elegant, well-spoken, and grown-up—and it really comes through in her pictures. When we pick someone to represent the brand, it’s about her personality, too. It’s not just the face. You find yourself not being intimidated by her beauty, but drawn in by her warmth,” Lauder tells Vogue. Smalls will join the ranks of other global spokesmodels Constance Jablonski, Liu Wen, Carolyn Murphy, Hilary Rhoda, Gwyneth Paltrow, and Elizabeth Hurley, and has already filmed the first television commercial for her new gig.”
Many continued blessings and success for Joan. She’s representing Puerto Rican women and all women of color on a global scale! Do your thing mamita!